Natural Health Alliance Principles

Among the visionary principals the Natural Health Alliances wants for a healthier New Zealand are:

• That a new stand-alone office of natural products be established. That it be completely separate from any pharmaceutical regulatory authority and involve the creation of a new ministerial position as its head.


• Persons appointed to run the new authority should be free of conflicts of interest and be generally acceptable to the natural health industry.


• The ability for another agency to interfere with availability of certain nutritional supplements, or dosage levels should occur at ministerial level only.


• That the new regulatory authority be government funded at a level similar to other industries.


• That new regulatory authority be internationally accepted and promoted for the benefit of exporters.


• That a multi-tiered structure for allowing natural health claims be established. Advertisers would be required to maintain research files for claims made at any level.


• That clear guidelines should exist to differentiate the validity of claims such as ‘clinically proven to…’ or ‘supports…’ or ‘may support…


• That affordable, pragmatic testing requirements are established for importers of products from countries without a robust regulator, or, for very small New Zealand manufacturers.


• All products, ingredients and dosages currently available in countries with regulators recognised by New Zealand would initially be acceptable for sale in New Zealand.That efforts be made to educate allopathic medical practitioners on the benefits of certain nutritional supplements for non critical medical conditions.


• That a penalties structure for lack of compliance be set at levels considered normal for other industries in New Zealand

We want to see high-quality, affordable natural health supplements continue to be freely available for sale in New Zealand – and that we be allowed to freely tell New Zealanders how such very safe health products can help them.